Dierspecialist, a retail chain with over 80 locations.
Objective: Transform Dierspecialist into a service-oriented retail chain that adds significant value to its formula by focusing on animal welfare. Dierspecialist is committed to a mobile app that enables 'owners' to facilitate the best possible life for their pets.
Dierspecialist sought a tool to attract numerous customers and reach them with highly personalized communication and services. For this purpose, Dierspecialist wanted to collect customer data on their pet preferences, products, and communication channels. This information, combined with purchase history, allows Dierspecialist to reach consumers with personalized offers and provide support to store employees for an unparalleled customer experience.
Fostering Long-Term Relationships:
Increasing customer loyalty
Raising average spending
Deepening customer relationships
Rewards for using the app
Pet passport + 90-point health check
To achieve these goals, various functionalities are offered with the owner and pet at the core. Owners receive only information about animals and activities that match their personal situation.
Each store has its environment in the app.
This way, the user truly feels connected to the entrepreneur. The entrepreneur can also communicate at the location level (promotions) in the heart of their target audience.
The app is available for Android and iOS and seamlessly integrated with the Valk ASPOS cash register system;
There is an intuitive web application to manage loyalty points, publish coupons, and provide insights into customer preferences
A direct communication channel in the app between the brand, the store manager, the store employee, and the customer
QR code and geo-fence technology for location-specific targeting